Book Review: Putting Social Media To Work: A Practical Guide by Gemma Reucroft and Tim Scott

I had commented on social media that I wanted our company to start doing more on there – and a friend recommended this book:

Putting Social Media to Work

“Social media has the power to change everything. It is simply that impactful. How we communicate and collaborate. How we lead and how we learn. How we engage and communicate with the people that work for us and buy from us. How we do the day job. Who has power. Who is considered to be a leader. How and where we do the work that we do. We live in an increasingly open and transparent world. Social media offers greater opportunities to rethink some of the old ways of working than organisations have had before. This book will explain why understanding social and getting social is important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it. The authors share their own experiences of what social has done for them professionally, and will give you some ideas on how to implement social for you or where you work. How to build your business case, how to overcome the obstacles of implementing social, and managing both the practicalities and the myths. This is the social world. Are you ready?”

I downloaded it and starting reading it – well, that’s like doing work isn’t it!?!

I am already a regular (ok, let’s say excessive) social media user personally, so quite a lot of this was a bit basic – but would be ideal if someone was coming at it without knowing their Twitter from their Facebook as it does explain everything really well.

It definitely gave me lots of ideas about what we should / shouldn’t do!

It’s also a bit different because our organisation is a small family run business, so whilst I will be in charge of social media, I’m also the boss – so there’s no one to ask for approval from (technically my husband is the MD – but let’s not go there!!) Because of the HR background of the authors, it does come at it from their point of view and is probably more applicable to someone within a larger organisation.

But it was definitely worth the read. I liked the tone of the book and the humorous way it was written – and the little asides were great. One of them is a One Directioner (Tim says it’s Gemma, but I fear he doth protest too much!!!)

So – here are my company Facebook, Twitter and Linkedin pages – let’s see how I get on!!! #blatantpromotion

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